Counterfactuals, LLC
Tyler Hanson
Blog and Case Studies
Reflections on Three Years without a "Real Job"
2025-06-18: Time flies when you're your own boss
Without Data Governance, "AI Analytics" is Meaningless
2025-05-29: New tools are constantly lowering the technical bar for conducting data analysis, but thoughtfulness and intention are still required to get value out of that analysis.
What Does "Self-Service" Analytics Mean Anyway?
2025-05-06: For analysts, “Self-Service” means giving your end users better tools and flexibility - not letting them build things themselves
The Contradiction of the Modern Data Team
2024-01-10: The average data team’s dysfunction can be traced to a structural mismatch between its nominal and de facto scopes
Product A/B Testing (for Startups) is Broken
2024-01-03: The power of a properly executed A/B test is frequently wasted on binary validation rather than
open-minded learning
When it Comes to BI, Less is Still More
2023-11-06: How I leveraged Snowflake and dbt to create a sustainable Tableau implementation for Tango