Counterfactuals, LLC
Tyler Hanson
Blog and Case Studies
The Contradiction of the Modern Data Team
2024-01-10: The average data team’s dysfunction can be traced to a structural mismatch between its nominal and de facto scopes
Product A/B Testing (for Startups) is Broken
2024-01-03: The power of a properly executed A/B test is frequently wasted on binary validation rather than
open-minded learning
When it Comes to BI, Less is Still More
2023-11-06: How I leveraged Snowflake and dbt to create a sustainable Tableau implementation for Tango